Some songs just won’t leave us be. They’re stuck and we just can’t get rid of them no matter how much we try. But what exactly happens in the brain when a song gets stuck and how does the music industry use this knowledge?
We all know the situation: the only thing you can think of is this one piece of music. It is repeating itself over and over in one’s head. But it is not just us that are puzzled by this phenomenon. Scientists try to explain it with natural circuits in the brain that stay in one loop and, according to the many studies, the only rule it follows: the easier it is to remember the easier it gets stuck in our heads.
Technically, the perception of music proceeds like this: We recognize some sort of sound, be it a single tune or a mixture of tracks that let our eardrum vibrate. This information hits the cerebral cortex, and, together with other brain regions, were calls memories of known sounds. Based on these musical memories, the listener has a certain expectation of what is next to come.
Musical Emotions In Practice
So what does this mean for our music business, when we want to create emotion and memories? When we want to get stuck in the head of our audience, but at the same time leave a positive feeling without annoying them? Well, it all depends on the feeling that we can create with the music. The emotion will lead the audience to either connect the production with a positive or negative emotion. In most cases positive. Music experts such as composers and music supervisors know which tracks can create not only a feeling of happiness, energy and hope, but also the right musical memory that will make your production be remembered.
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